• Duke Premium Effect Pedals. Duke is a line of premium effect pedals that can make any guitar sound like a variety of vintage brass and string instruments. Just like the pedals themselves, Duke’s identity mixes the nostalgic and the contemporary.
• The Diving Helmet. The Diving Helmet is a men’s headwear and accessory store located on the waterfront in Seattle, Washington. The brand takes cues from the 1940's, the era of the store's founding, but overall strives for a clean and timeless feel.
• StoryBots Icons and Assets. These icon sets help broaden the visual identity of children's app brand StoryBots. Their rounded shapes lend a friendly air to UI across web and mobile apps.
• Northeast Market. This proposed identity system focuses heavily on retro typography and evocative language to highlight the history and offerings of Baltimore's Northeast Market.
Additional Credits: Duke logo by Will Prinn. StoryBots logo pre-existing.