Natalie Fitzgerald | Design + Illustration
Natalie Fitzgerald | Design + Illustration

Identity + Branding


Duke Premium Effect Pedals

Duke is a line of premium effect pedals that can make any electric guitar sound like a variety of vintage brass and string instruments. Just like the pedals themselves, Duke’s identity mixes the nostalgic and the contemporary. 


StoryBots Icons and Assets

I helped broaden and define the visual identity of children's app brand StoryBots.


The Diving Helmet

The Diving Helmet is a men’s headwear and accessory store located on the waterfront in Seattle, Washington. The brand takes cues from the 1940's, the era of the store's founding, but overall strives for a clean and timeless feel.


This American Life Promo Materials

This American Life: 20 Acts in 60 Mins. was a touring theatrical performance based on a special episode of acclaimed radio show This American Life. While the stories were contemporary, the format felt nostalgic and steeped in Americana, so I chose to represent that with a kitschy logo and collaged 1960s imagery.


Northeast Market

This proposed identity system focuses heavily on retro typography and evocative symbols to highlight the history and offerings of Baltimore's Northeast Market.